Sweet flavors

WFF is specialized in providing sweet flavors for powder milk, liquid milk, confectionery, fresh ice-cream...

The strength of WFF is its sweet flavors to mask unpleasant smell and tastes in supplementary foods (vegetable protein, DHA, metallic smell, bitter taste of herbs...) which is difficult to drink and satiated due to high protein and nutrition facts.

The latest innovation of WFF-Frutarom is Innovarom Technology that can reduce the use of sugar by 20%-40% while retaining the delicious taste of the products.


"Whether you are looking for a subtle, rich flavor or original product, WFF commits to providing the best taste solutions for your product".